Translation market share worldwide

Website translation and multilingual plugins.

#	Technology	Global	United Kingdom	Netherlands	Italy	Spain	Japan	Latin America
1	WPML	1.3%	0.6%	2.2%	4.3%	3.4%	0.4%	1.1%
2	Google Translate widget	0.6%	1.1%	0.9%	0.4%	0.8%	1%	1.2%
3	GTranslate	0.3%	0.5%	0.3%	0.3%	0.5%	0.4%	0.5%
4	Weglot	0.3%	0.1%	0.3%	0.1%	0.2%	<0.1%	<0.1%
5	WOVN.io	<0.1%	0%	0%	0%	0%	1.2%	0%
6	Polylang	<0.1%	0%	<0.1%	<0.1%	0.1%	0%	<0.1%
7	Localize	<0.1%	0%	<0.1%	0%	0%	<0.1%	0%
8	ConveyThis	<0.1%	0%	0%	0%	0%	<0.1%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 1K	Top 10K	Top 100K
1	WPML	1.4%	1.1%	1.3%
2	Weglot	0.7%	0.4%	0.3%
3	Google Translate widget	0.3%	0.3%	0.6%
4	GTranslate	0%	0.2%	0.3%
5	Polylang	0%	<0.1%	<0.1%
6	Localize	0%	<0.1%	<0.1%
7	WOVN.io	0%	<0.1%	<0.1%
8	ConveyThis	0%	0%	<0.1%
	Sites measured	591	6,700	68,769

Our crawler: 68,769 sites · Global · updated 23 Oct 2026 · Methodology