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Panoramic
68,648 sites measured · Global

The web, measured

Which platforms, tools and vendors companies run — across 70,000+ popular websites in seven markets. Search a technology or browse by category.

68,648
sites measured
7
Markets
486
technologies detected
63
SaaS tracked in DNS
Markets

Markets compared

The same checks on popular sites in seven markets.

MetricGlobalUnited KingdomNetherlandsItalySpainJapanLatin America
CMS30%34%33%43%43%30%37%
E-commerce platform5.5%17%15%19%21%7.4%19%
Web analytics43%43%35%46%43%40%45%
CDN59%65%51%50%49%48%59%
Any SaaS verification in DNS70%36%41%66%69%59%66%
Google Workspace29%16%15%18%17%19%29%
Microsoft 36519%34%38%18%22%13%22%
HTTPS homepage98%99%99%99%99%99%99%
DNS TXT

SaaS adoption, from DNS

Companies prove domain ownership to their SaaS vendors with TXT records. We count them.

All
  1. 1Google Search Console61%55,106
  2. 2Microsoft 36524%21,938
  3. 3Meta Business (domain verification)15%13,660
  4. 4Apple (domain verification)13%11,659
  5. 5Atlassian Cloud12%11,055
  6. 6GlobalSign11%9,676
  7. 7Anthropic9%8,106
  8. 8Adobe (Admin Console)6.1%5,454
  9. 9OpenAI5.6%5,019
  10. 10DocuSign5%4,539
  11. 11Zoom3.9%3,519
  12. 12Brevo3.6%3,209

Share of 90,134 sites in the sample.

Global in numbers68,648 sites · Global · updated 12 Nov 2026
30%
CMS
5.5%
E-commerce platform
70%
Any SaaS verification in DNS
29%
Google Workspace

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