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Panoramic
68,803 sites measured · Global

The web, measured

Which platforms, tools and vendors companies run — across 70,000+ popular websites in seven markets. Search a technology or browse by category.

68,803
sites measured
7
Markets
485
technologies detected
63
SaaS tracked in DNS
Markets

Markets compared

The same checks on popular sites in seven markets.

MetricGlobalUnited KingdomNetherlandsItalySpainJapanLatin America
CMS30%34%35%43%43%30%36%
E-commerce platform5.5%18%17%20%22%7.8%19%
Web analytics43%43%34%46%43%40%45%
CDN59%65%49%50%50%47%59%
Any SaaS verification in DNS70%36%41%66%69%59%66%
Google Workspace29%16%15%18%17%18%29%
Microsoft 36519%34%38%18%22%13%22%
HTTPS homepage98%99%99%99%99%99%99%
DNS TXT

SaaS adoption, from DNS

Companies prove domain ownership to their SaaS vendors with TXT records. We count them.

All
  1. 1Google Search Console61%55,070
  2. 2Microsoft 36524%21,930
  3. 3Meta Business (domain verification)15%13,663
  4. 4Apple (domain verification)13%11,638
  5. 5Atlassian Cloud12%11,033
  6. 6GlobalSign11%9,651
  7. 7Anthropic8.8%7,961
  8. 8Adobe (Admin Console)6%5,451
  9. 9OpenAI5.5%4,949
  10. 10DocuSign5%4,530
  11. 11Zoom3.9%3,511
  12. 12Brevo3.5%3,201

Share of 90,176 sites in the sample.

Global in numbers68,803 sites · Global · updated 6 Nov 2026
30%
CMS
5.5%
E-commerce platform
70%
Any SaaS verification in DNS
29%
Google Workspace

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