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68,769 sitesGlobal

SaaS adoption worldwide from DNS records

Which SaaS companies verify their domains with: from DNS TXT records.

69%
Any SaaS verification in DNS
62,481 / 90,186
29%
Google Workspace
20,424 / 71,052
18%
Microsoft 365
13,144 / 71,052
64%
DMARC record
57,702 / 90,186

SaaS verified in DNS

  1. 1Google Search Console61%54,618
  2. 2Microsoft 36524%21,679
  3. 3Meta Business (domain verification)15%13,546
  4. 4Apple (domain verification)13%11,452
  5. 5Atlassian Cloud12%10,912
  6. 6GlobalSign11%9,748
  7. 7Anthropic8.7%7,849
  8. 8Adobe (Admin Console)6%5,399
  9. 9OpenAI5.4%4,882
  10. 10DocuSign5%4,477
  11. 11Zoom3.8%3,468
  12. 12Miro3.5%3,173
  13. 13Brevo3.5%3,167
  14. 14Cisco Webex3.2%2,842
  15. 15Jamf3%2,696
  16. 16Amazon SES / AWS2.7%2,471
  17. 17Yandex Webmaster2.7%2,459
  18. 18Stripe2.5%2,246
  19. 19OneTrust2.3%2,066
  20. 20Slack1.9%1,688
  21. 21Canva1.8%1,657
  22. 22KnowBe41.8%1,644
  23. 23Smartsheet1.8%1,642
  24. 24Figma1.8%1,612
  25. 25Klaviyo1.6%1,413
  26. 26Ahrefs1.5%1,394
  27. 27Atlassian Statuspage1.3%1,211
  28. 28Notion1.2%1,051
  29. 29TeamViewer1.1%1,033
  30. 30Pinterest1.1%1,026

Share of 90,186 sites in the sample.

By market

MetricGlobalUnited KingdomNetherlandsItalySpainJapanLatin America
Any SaaS verification in DNS69%40%42%66%69%59%65%
Google Workspace29%16%14%18%17%18%29%
Microsoft 36518%34%37%17%22%13%22%

Our crawler: 68,769 sites · Global · updated 23 Oct 2026 · Methodology

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