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IAB TCF v2 API market share worldwide

IAB TCF v2 API runs on 4.7% of websites worldwide in our sample (3,210 of 68,769). Market share by country, top sites using it and technologies it is paired with.

4.7%
Share in Global
3,210 / 68,769
20
sites in Tranco top 1K
427 in top 10K
#49,196
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager

By market

  1. Global4.7%3,210
  2. United Kingdom4.3%509
  3. Netherlands1.4%123
  4. Italy6.5%488
  5. Spain6.1%276
  6. Japan0.4%43
  7. Latin America1.5%297

Trend

Often used with

  1. Google Tag ManagerTag managers50%
  2. CloudflareCDN46%
  3. Google Marketing Platform (DV360/CM360)Advertising & pixels39%×5.4
  4. jQueryJavaScript libraries36%
  5. Google Publisher Tag (Ad Manager)Advertising & pixels36%×6.1
  6. WordPressCMS34%×2
  7. Google Analytics 4Analytics32%×1.7
  8. Google FontsWeb fonts30%
  9. core-jsJavaScript libraries23%×2.1
  10. Cloudflare Bot ManagementSecurity & bot protection22%×1.6

Top sites using IAB TCF v2 API All 3,210 sites

TrancoSiteAlso usesHosting
69yahoo.comGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Judge.meNext.jsReactTaboolaYahoo Gq1
151t-online.deAmazon CloudFrontEnvoyNext.jsReactSourcepointTaboolaAmazon Web Services
160tumblr.comnginxAutomattic (WordPress.com)
195cnn.comChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerOneTrustPubMaticFastly
375washingtonpost.comAkamai Bot ManagerAkamaiChartbeatGoogle Marketing Platform (DV360/CM360)DrupalGoogle Publisher Tag (Ad Manager)Akamai
427aol.comAmazon CloudFrontComscoreDidomiEnvoyNew RelicNext.jsAmazon Web Services
461businessinsider.comComscoreGoogle Marketing Platform (DV360/CM360)Google Tag ManagerMagnite (Rubicon)SourcepointSpeedCurve LUXFastly
574time.comGoogle Tag ManagerJudge.meJW PlayerKetchNext.jsReactFastly
608usatoday.comAdobe AnalyticsAmazon Publisher ServicesGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)OneTrustTaboolaFastly
636dailymail.comAkamaiAmazon Publisher ServicesComscorecore-jsGoogle Marketing Platform (DV360/CM360)ReactAkamai
638accuweather.comAkamai Bot ManagerAkamaiComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)HubSpot CMSAkamai
701lemonde.frGoogle AdSenseOutbrainMagnite (Rubicon)VarnishFastly
742independent.co.ukGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsTaboolaVarnishFastly
771bild.deApache HTTP ServerSourcepointTealium iQViteVue.jsAkamai
795welt.deVarnishAmazon Web Services
818ted.comBootstrapGoogle Marketing Platform (DV360/CM360)New RelicNext.jsnginx 1.27.5OsanoAmazon Web Services
828people.comCloudflareCloudflare Web AnalyticsComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerCloudflare
883focus.deBootstrapSolidJSSourcepointTealium iQAkamai
937genius.comAmazon Publisher ServicesBugsnagChartbeatCloudflareCloudflare Bot ManagementComscoreCloudflare
978onet.plAmazon CloudFrontGemiusNext.jsReactYouTube embedAmazon Web Services
1,010flashscore.comGoogle AdSensecore-jsGoogle Cloud CDN / GFEGoogle Tag ManagernginxOneTrustGoogle Cloud
1,035webmd.comAdobe Experience Platform TagsBootstrapCloudflareCloudflare Bot ManagementGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Webmd Idc2 As
1,040n-tv.deAmazon CloudFrontCriteoGoogle Publisher Tag (Ad Manager)Next.jsReactSourcepointAmazon Web Services
1,047investopedia.comCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerCloudflare
1,048att.netGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Judge.meNext.jsReactTaboolaAmeritech As

Our crawler: 68,769 sites · Global · updated 23 Oct 2026 · Methodology

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